Simon Payn's Effective Customer Newsletters

When you think about it, it's quite astonishing

Have you ever been in one of those conversations where the person just talks AT you? 

They launch into a 15-minute monologue about their lives…while your eyes glaze over. 

Nothing – and I mean nothing - you do will give them the hint that enough is enough. 

Deadly. 

Much marketing is like that. Companies create ads that are all about them…when really, they should be all about you. 

So here’s an earth-shattering thought: How about creating marketing that people actually want to read? 

Wouldn’t that work better than just talking AT your customer? 

That’s what we try to do with our newsletters. 

Time and time again, our clients tell us how much their clients enjoy receiving their newsletters. 

When you think of it, that’s quite astonishing. 

People are enjoying being marketed to! 

And, as you can imagine, that translates into more business down the line. 

It’s simple, really. Treat your leads and clients with some respect. Send them something that will help them or, at the very least, inform and entertain them. Don’t just talk AT them. 

It really is a no-brainer. 

So…if you want a newsletter that your clients will look forward to, go here and take our free trial: http://www.readytogonewsletters.com/onemonthfree/ 

Starving in a sterile world

It’s official. 

My computer has absolutely no charm whatsoever. 

Yesterday it told me that Quicktime had failed to initialize, that my backup was out of date, and that my printer was not recognized. 

Last week it informed me that Chrome had crashed and that Firefox was not was responding. 

And last month it told me that Word had an unknown error in the normal template. 

Now… 

There’s one thing in common with all these messages: they’re bland and sterile. 

It’s like they were written by…errr….a computer! 

A lot of corporate marketing is like that too. 

Some companies have strategies that will impact your cash-flow. 

Others have solutions that will bring an improvement in bottom-line results. 

Yawn. 

…I can feel my fingers falling asleep as I type. 

That’s why it’s smart to put a little humanity into your newsletter. 

Write like it’s you. 

You know…a real person. 

Add some opinions; let people see inside your mind. 

The reason: people are starving for authenticity. So give them some, and they’ll warm to you instantly. 

We make it easy because our newsletters are written with a friendly tone. Then, if you wish, you can edit them as much as you want. 

Here’s where to start your free trial: http://www.readytogonewsletters.com/onemonthfree/ 

 

As unique as a bathroom tile

I was shopping for bathroom tiles the other day. 

Now…that’s a product that has been transformed since I was a kid. 

I remember at one time you could have tiles in two sizes: four inch and six inch. 

Forget about nice designs. Just choose a color. 

But now… 

…now there are: 

Tiles that look like hardwood floors. 

Tiles that look like marble. 

Tiles that look like granite. 

Tiles that look like brushed aluminium. 

Tiles that look like shiny chrome. 

Tiles that look like tiles from the past. 

Tiles that look like tiles from the 22nd Century. 

Tiles that look like paper towels. 

And tiles that look like what your wall looks like after you’ve removed the last set of tiles (I’m not sure why you would want those, but anyway...) 

In fact - there’s a tile for every mood and every need. 

Just like there’s a real estate agent for every mood and need. 

Except there isn’t. 

The thing is, most real estate agents present themselves as doing exactly what other real estate agents do. 

That’s a lot of six-inch beige tiles. 

I’ve mentioned before about the importance of a USP - what makes you unique. 

A key to succeeding is to be the only person catering to a particular market. Because, for that market, you are the only choice. 

And if that market is large enough (it almost always is), you will get plenty of business. 

After all, lots of people want the tile that looks like stone. And if you’re the only stone tile out there, all the stone tile buyers will snap you up. But if you present yourself as just a tile…then who knows where those buyers will go? 

You can use your newsletter to telegraph your USP. Include articles that show that you are the perfect answer to your particular sub-set of buyers. 

That’s why we allow (and encourage) you to edit it as much as you wish. 

The journey starts here: http://www.readytogonewsletters.com/onemonthfree/