I thought it would be interesting to take you "behind the curtain" - and give some explanation to members of my real estate and insurance newsletters services who are getting these newsletters free as part of their membership.
Why my B2B newsletters are different to my B2C newsletters
As you know, newsletter rule #1 says: write for your readers. So I had to make the content of these newsletters different from the content of my consumer newsletters. So out go the lifestyle articles and in their place are articles on business topics. But not any old articles - it's information on up-to-date topics that will help make businesses more successful. (That's why the newsletter is called Business Success Today.)
I want the content of these newsletters to be as good as any business magazine, so that my members can offer their clients and prospects quality information that makes their clients' businesses (and their lives) better.
That's how my members are able to build reputations as trusted experts who serve the needs of their clients.
The bonus report
Almost every newsletter I produce has an offer of a bonus report - what I call a "response device". If you want to get response from your newsletter, you need to include something like this. And it can't just be any old bit of information, it has to conform to rule #1: write for your readers.
So the report I am offering in my commercial insurance and commercial real estate newsletters is: How to Survive the Recession...Stronger than Before."
I don't know any business owner who won't be interested in that topic right now.
These newsletter are in black and white, which means they can be used by any business, no matter what its company colors are. They can be kept black and white - and printed that way - or made more colorful by changing the headlines, borders or by adding a masthead. They are in Publisher and Word formats.
Print and email
These newsletters will be available in print and email formats. However, current email members, please contact me to have your newsletter added to your Vertical Response partner account.
They're in "Beta" for a few weeks
The only people with access to these newsletters so far are my current clients. I haven't started promoting them yet. During this "beta" period I am asking for feedback, because that's how I develop all my products to make them meet my clients' needs. So...send me an email and tell me what you think.