My dry cleaner hasn't forgotten that. When I brought in my shirts and pants today, the owner handed me a lint remover and thanked me for being a customer this year.
Every business should do something like this, because:
- It recognizes the relationship between the business and its clients, cementing that relationship with a gift
- It illustrates gratitude on the part of the business - clients like to feel that the business appreciates them spending money there
- It gives the business owner the opportunity to personally think the customer for their business
The gift is not an expensive one (that doesn't matter). I bet it pays for itself multiple times over the next year in increased customer loyalty.
If you have a newsletter, as you reminding your clients that you have a gift waiting for them?
(I was also given a second gift - a clinical strength deodorant. Maybe that one wasn't such a great idea.)