Because if your newsletter is boring, you'll be losing thousands of dollars in business because...to put it bluntly... no one will be reading! And if no one is reading, you're not going to be able to build that essential relationship with your farm.
So here are 4 ways to tell if your newsletter is boring:
1. Is it all about real estate? Let's face it, nobody is as interested in real estate as you are (except maybe Donald Trump). For the most part, your readers have got better things on their minds. The only exception is if they are about to buy or sell a house - then real estate becomes fascinating. But as you want to keep in touch with clients when they are in between moving, it's best to limit the amount of real estate information you have in your newsletter. TOO MUCH REAL ESTATE = B.O.R.I.N.G.
2. Is your newsletter written like a school essay? Does it use long words and even longer sentences? Have you forgotten what the article is about half-way down the first paragraph? The fact is, people have a low tolerance for stuff that's hard to read. So make it easy. Make it flow. Make it lively. LONG, DENSE ESSAYS = B.O.R.I.N.G.
3. Is your newsletter irrelevant? If it contains articles about the national real estate market, is that information relevant to your local readers? Will it help them at all? If you want to put market information in your newsletter, make it local. Make it relevant. IRRELEVANCE = B.O.R.I.N.G.
4. Is your newsletter just about you? The fact is, nobody really cares about you! All they care about is themselves. If you write articles that are all "me, me, me" and "I, I, I" your readers will stop reading. Give them information that helps them. ME, ME, ME = B.O.R.I.N.G.
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