But it's relevant for any business.
The challenge is... what if you had to charge 7%. What if you had to charge more when everyone else was charging less?
What would you do? How could you make it worth it?
Now, just imagine what would happen if you did that at 6% or even 5%? You'd be unstoppable.
That extra mile - that edge - is what makes a difference between one agent and another. Something that's particularly important in these tough times for the housing market.
Worth thinking about. What would you do?