Years ago, when I was a newspaper journalist, there was nothing that sent a buzz around the newsroom more than when a good story popped up.
And even later, when I was working with the website Expatica.com, we lived for stories. Something new. Something you didn't know. Something that reveals something unusual, provocative...even shocking.
Stuff that makes you go...wow.
Most journalists know when they've struck a story. They feel it in their bones. A shiver of excitement rushes through their veins. It's part of us.
And what we then say is, "that's a great story for our readers."
Note the last two words: our readers.
Because that's what it's all about. Stories that will interest our readers.
Otherwise...well...what's the point?
How many good stories do you have in your newsletter?