Lists are one of the easiest ways to provide interesting content for your newsletter.
You know the kind of thing:
- 10 things you must do in your yard this November
- 5 ways to wash red wine off the rug
- 99 secrets to buying a used car
They're easy to write because you don't have to come up with a coherent article - just a list of things. And they're easy to read because they don't require the commitment that an article asks of a reader.
They've been doing it for years - so it must work. You're just dying to know what those 10 things are, right?
(Thanks to Michael Stelzner for reminding me of this post.)