How to Shoot Yourself in the Foot During a Recession

Ding! Here comes an email from a client.

"We need to cancel our newsletter membership because business is slow."

Here's the thing (and whack me if it sounds self-serving, because it's not meant to be): Now's not the time to be cutting back on your marketing. It's time to be investing in your marketing - and if can't invest money, then invest time.

This client was paying $44 a month for a service that helped her build long-term relationships with her prospects and clients. Relationships that would be there when times aren't so slow.

But because she's frightened to spend $44 a month because things are slow, she's wrecking her chances of prospering when times are better.

Smarter marketers will eat her lunch.

Am I right? Or am I being too harsh?

[Picture by striatic]

Comments

[Louis Trahan]

You couldn't be more right Simon. A recession like this is the best time to step up advertising.

Demand has lessened, but it hasn't completely dried up. What is important is to be foremost in the mind of those clients who are still looking to do business. Since most large companies scale back advertising during tough economic times there are a lot less messages out there to compete with. It's a perfect brand building time.

If I were in the real estate business right now I'd be sending newsletters even more frequently - highlighting my most recent deals. I'd want to build consumer confidence and brand recognition with prospective clients. That way if they are forced to sell they see me as the type of agent who can get deals done - even in this current market.

[Simon]

Thanks for your comment, Louis. Yes, customer confidence and brand recognition are vital. The recession is an opportunity - I say that I am "relishing" doing business in it!

[Angie Austin, GRI, MRE, SRS, LTD]

Yes so true. Marketing yourself as a Rel Estate Broker is a must. You have to do this in order to attract your customers and client's.
Also learning the ropes of staging a sellers home is a must. For help with some green cleaners visit www. healthyhomeconsulting.myshaklee.com
Have a great day
Angie Austin GRI, MRE, SRS, LTD
www.shakrealtor.com

[Angie Austin, GRI, MRE, SRS, LTD]

Did you see it????
It's Real Estate Broker!
Yes typing is also an art. Most Realtors are bad spellers, because they have all the math going on!!!
I think it's right/left brain activity.
What do you think???
I am curios.
Let's communicant and talk
call me @ 719-338-0208
or email me @ myfivestarrealty@yahoo.com
or visit the land of and www.landofand.com/AngieAustin