Interesting article in Business Week about making your email newsletters compelling.
In bullets:
- Offer expert advice
- Stay true to customers' expectations
- Use customers to tell stories
- Deliver great content - money will follow.
I totally agree.
Newsletter Products
Real Estate Info
« Why Even Funeral Homes Need a Customer Newsletter | Main | A Newsletter for Every Business - Free PDF Guide »
May 13, 2009
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d3ff053ef01156f8f7776970c
Listed below are links to weblogs that reference How to Make Your Newsletter Compelling:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Free Email Course
Join Me On...
Recent Posts
- Print newsletters and Canada's second currency
- 'Bore me and I block you' - how to make your newsletters interesting
- Newsletters: the bar is pretty low. Really.
- How to Get Your Newsletter Articles Read - the Easy Way
- Why Some Businesses Succeed and Some Don't
- How to Be Like Oprah
- The Perils of Newsletter Personalization
- When 1 + 1 = 3
- The trouble with 'newsletters'
- The efficient newsletter article
Blogroll
- [daily dose of imagery]
- Andy Wibbels
- EzineArticles Blog
- B2B Lead Generation Blog
- John Carlton’s Big Damn Blog
- Bob Bly
- Copyblogger
- Duct Tape Marketing
- gapingvoid
- Hello My Name is Scott
- Michael Stelzner’s Writing White Papers
- On Copywriting
- Ririan Project
- Seth's Blog
- Small Business 2.0
- The Dilbert Blog
- Torontoist
- Trizle
- Drew's Marketing Minute
- ConverStations
- Duct Tape Marketing
- ProBlogger
- Tim Ferriss's Blog
Comments