A Handyman's Newsletter Question

Interesting question about customer newsletters on the MarketingProfs Knowledge Exchange site today:

My question is twofold. I would like to start a client/customer newsletter and I'm looking for some topic ideas, 2) Would it be ok to have a 'how I did it' column say from the CEO....recounting how he did it.

Check what I had to say in answer - and the posts from other people.